High fashion and Haute Couture are sold through celebrity endorsement, boutiques akin to Doric temples of ancient Greece, beautiful packaging, magazines and of course the glossy advertising. With their themes of intangible mystery, youth, unattainable body image, billionaire lifestyle and the viewers’/consumers’ aspiring desire to want it all.
A desire that is not for the beauty of the garment or accessory but for the dream, the status, the tribal membership, a badge that says ‘I’m a dedicated follower’ or just to say ‘Look what I can afford’. We all don’t have the legs for the catwalk and not everyone can attain the glamour for the glossy shoot and certainly not everyone has ‘good taste’. Yet many of us align ourselves with brands because of aspiration, a desire to portray an image of ourselves through products and brands.
Out of a fascination and love for this complex industry, SYRETT began to note the similarities and the differences to the art world. Exploring the basic ideas behind art and brand, the artist has examined why this idea of brand which the fashion industry repeatedly emphasises, yet the art world has not. Through this exploration SYRETT has looked at the relationship between the buyer and the art work.
Taking his lead from beauty and accessory brands, as well as fashion advertising. SYRETT looks at the what is luxury and what is defined as beauty. Utilising high end textures and techniques of the fashion industry, he uses these elements to create exquisite artworks with hints of exotic animal skins, rarely occurring nature materials such real gold and pearls together with glossy finishes and hardware more akin to handbags. Working in several processes, mixing traditional craftsmanship with modern industrial techniques. SYRETT is developing a highly polished art process, creating twice yearly collections with ever changing styles.
SYRETT’s latest collection of works is called The Designer Collection and each piece is named after a fashion designer that SYRETT respects. This collection is created using True Brit London nail varnish.
SYRETT lives and works in London.
Nov 6th - ME Hotel London SOLO SHOW
July - Circle Contemporary Group Show
June - After Nyne Gallery Permanent Collection
Feb - Lamberty Gallery Permanent Show
Dec – ElNi Interiors Harrogate – Solo Show – The Designer Collection
Oct 20th – Jan 1st – Geneyclee Gallery – Hong Kong – Group Show – Originals
Sept 14th – 17th – Roys People Art Fair – Candid Arts Trust – Prints & Originals
Aug 10th – Urban in Ibiza – Group Show – New Original Works
June – White Cloth Gallery Leeds – Solo Show – Out of the Darkness plus The Magazine Collection
April – ElNi Interiors Harrogate – Solo Show – The Magazine Collection
Jan – WorkHouse Gallery – Solo Show – Harrogate
Nov – WorkHouse Modern – Winter Show – Harrogate
Sept – 166 arte – Joint Show with Sara Pope – Florence, Italy
July – Corn Exchange Art Fair – Leeds
July – Spitalfields Art Market – London
July – WorkHouse Modern – Tour De France Group Show – Harrogate
Feb – WorkHouse Gallery – Solo Show – Harrogate
Monsters of Art – Permanent show – London
Dynamite Gallery – Permanent show – Brighton
Urban Soup – Permanent show – Royal Tunbridge Wells
WorkHouse Gallery – Solo Show – Harrogate
Modern Artists Gallery – Permanent Show – Pangbourne
White Cloth Gallery – Group Show – Leeds
Affordable Art Fair Amsterdam – Woolf Gallery
Summer Exhibition Group Show – Woolf Gallery London
Affordable Art Fair Paris – Woolf Gallery
Modern Artist Gallery – Permanent Show – Pangbourne
Miguelle e Young – Permanent Show – Ibiza and Valencia
International Music Summit – Solo Show – Ibiza
Ahh! Gallery – Quantative Easing and the Art of Printing Money Solo Show – Tower Bridge of London
Affordable Art Fair Battersea – Gasgoigne Gallery
Urban Art Exhibition Group Show- Gasgoigne Gallery – Harrogate
SYRETT started his art education at Jacob Kramer which later became Leeds College of Art where he took a foundation degree in art and design, specialising in fashion. He then went on to Liverpool John Moores to take a degree in fashion and textiles this time concentrating on printed textiles. After graduating he very quickly gained an agent in New York, through which he designed for several major fashion brands in both America, France and Spain. At the same time as this, he launched his own label producing tailored garments and t shirts based on his degree show.
While at university Dan started to DJ, primarily in the indie and punk clubs of Liverpool. Which led him to become part of the duo who set up the now infamous dance club Icon. This highly fashionable club night known for it’s themed nights, became notorious throughout the UK for daring to be different. Not just a dance club, more a theme park, with rides, fireworks, actors, room sets and showing risque avant garde films, Icon soon was voted No.1 club in the country by DJ Magazine. Culminating in a commission from the Tate Gallery and Gilbert & George, to run the Opening Party, of the artists first ever retrospective exhibition.
Realising that the nightclub scene was not going to last forever Daniel decided to move to London and return full time to the fashion industry, not as a designer, but as a freelance fashion stylist. Working on mixture of advertising, TV, film and music. His clients included ELLE, All Saints, EMI, Warner Records, BBC, Nokia and London Fashion Week.
During this time he also opened Controversy, his own women’s wear boutique in London. Selling up and coming designer brands from all over the world. The store was voted top fifty boutiques in the UK by Elle magazine and soon became a destination for many of the fashionista’s of London, with Vivienne Westwood being a regular visitor.
After being bought out of Controversy, SYRETT tried several different careers, Graphic Designer, Teacher and Lecturer. It wasn’t until he moved back North that he found his new venture…… an online magazine. An irreverent, scarcastic, excuse of a fashion magazine called HarrogateConfidential. It was through this he met the owner of the Gascoigne Gallery who became his first art agent.
Gaining a taste for the Art world, SYRETT opened Workhouse Gallery a contemporary modern gallery, showing the works by Nick Walker, Joe Webb, Swoon, Dan Cimmerman, Famous when Dead, TONE and of course his own work. Sadly though Dan became ill with liver cancer and this chapter in his life had to come to an end so he could concentrate on getting well.
After a difficult period convalescing, SYRETT returned to painting, creating his current body of work using nail varnish as his medium.
Throughout his career Dan has exhibited his work in several countries including Germany, Italy, France, Holland, USA with many shows in the UK. Press coverage about him and his work has been published in over 200 International/National magazines/newspapers and websites. He also has several pieces of work in the much celebrated counter culture book, ‘High Flyers’ published by Booth-Clibborn Editions.
Recently SYRETT founded the art movement/collective XIII Untitled with other artists including Pandemonia, Louise Dear, Dara Vandor and Collagism. The premise of the movement is to bring art to the people by hosting events such as the Soho Salon Supper Club and gallery pop ups. The group are soon to launch the art magazine Art Voyeur, a clothing and interior products range.
SYRETT is also the sole owner of Runway Gallery who have an exciting media partnership with TI Media, publishers of Marie Claire, Wallpaper* and several interior titles.
Dan separates his time between Leeds and London where he has studios in each location.
He is six foot three with long hair, has no spleen or gallbladder and only half his liver, but he does have all his own teeth.
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