John Berger, in his book Ways of Seeing, states that “according to usage and conventions… men act and women appear. Men look at women. Women watch themselves being looked at.”
In Renaissance images, nude women were painted almost exclusively for the male viewer. Women are often depicted with their bodies turned towards the viewer while their heads are turned away and gazing in a mirror. The woman is aware of being the object of the male gaze, thus invoking a Lacanian view of alienation.
Belinda Frikh considers such analysis moribund - but would, no doubt, use more colourful language to do so. From this traveller through the worlds of fashion and illustration comes a singularly empowered view of the female form. Why can’t a strong woman assert her gaze in mutual admiration? Her femmes are the same breed as the Viennese hauteur queens of Klimt and the commodities that own their own potent sizzle in Mucha’s art nouveau posters. Their beauty and symmetry may render them components, devices to be tessellated and repeated in the service of (mere) decoration, but boy, are they happy to be at the centre of the kaleidoscope.
Born in the Annecy region of the French Alps, studying Fine Art at L’Universite de Beaux Arts and a Masters degree at the Arts Appliques in Lyons. Frikh followed her heart and head to London where she has since worked as an in-house illustrator for various designers, including fashion designer Julia Clancey and Sonja Nuttal, as well as creating work for clients including Bonds Australia, Levi’s, Sony, and MTV. Like their pithy and mercurial creator, her sinewy heroines own their own destiny.
Notable exhibitions: West Bank Gallery, Urban in Ibiza, Hospital Club, C99 Art Project, Oui Madame, Alhambra Theatre Geneva, Art auction at the House of Parliament alongside other artists (Banksy, Nick Walker, Goldie, Inkie) Notable current projects: alongside Julia Clancey (London/L.A based designer)
Exhibitions since 2009:
Exposure Paris – Art Comes First – Solo exhibition – November 2018
Epic – Geneva – Solo exhibition – September 2018
Great Scotland Yard (London) – Commissioned Artworks for the Hotel – September 2018
Moniker Art Fair (London) – October 2017
House of Artists, (London) – 2015 / present
London West Bank Gallery (London) – 2014 to present
Urban in Ibiza – 2014 / present
Ventes aux Enchères (House of Parliament, London)
Ventes aux Enchères – Chiswick Auction House (London) - 2015
C99 Art Project (Kensal Rise London) – 2015
Oui Madame (Stoke Newington London) – 2015
Red Bull Art exhibition (London) - 2015
Hospital Club (Covent Garden – London) – 2012
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